Following a highly publicized NFL dispute over videogame licensing rights, the UFC has spawned its own controversy regarding its figthers’ objections to lending their own likeness to videogames. Dana White, the authoritarian CEO of the Ultimate Fighting Championship (UFC) has basically given the organization’s fighters a “my way or the highway” statement forcing fighters to allow videogame sponsorship or find a new organization. The agreement would sign away their likeness for life which means even the fighters’ own families would not be allowed to use their likeness in the event of death. When fighter Jon Fitch hesitated, he was thrown out of the UFC (24 hours later he was resigned). I guess we can expect to see Fitch in the upcoming game UFC 2009