The sales figures keep rolling in and they are looking more and more unfavorable for the PS3. Analysts often cite three problems preventing the PS3 from achieving successful sales figures; its price, users’ apathetic attitudes towards the blu-ray, and the lack of a good video game library. While I personally disagree with the last 2, I can definitely agree with the first point made. The PS3 sits at $400 dollars which is significantly more expensive than the Xbox 360 or the Nintendo Wii which can often be found at half that price. Xbox and Wii are both overtaking the PS3 by margins that get bigger with every month. Sony cannot afford to lose so many potential users by having its price so high and will definitely need to adjust to fit the market if they want to stay afloat.