Posted on Friday, 5th September 2008 by David Cruz
In a recent interview with Gamasutra, Julie Han of Sony’s corporate communications department has stated that “there’s a lot we can do on the marketing front. We don’t talk enough about Sony’s future-proofing strategy. With this recession, as people are … on tighter budgets, they’re going to be much more conscious of how they spend their money.”
Despite the price cuts on Microsoft’s Xbox 360s, Sony has stated that they have no plans of cutting the price of Playstation 3 consoles for the upcoming holiday season. We’re really confident that consumers are making choices driven by value,” she says, “and we know PS3 offers that value across the board, with the built-in Blu-ray player the broadest and deepest software lineup in the industry, with LittleBigPlanet, Resistance 2, Motorstorm [Pacific Rift]… we’re quite confident our holiday sales will be good.” Hopefully Sony will follow Microsoft’s strategy of cutting prices of their consoles, but as we have reported before, this seems very unlikely as Sony is just trying to make up for production costs.
- Geoff
[Source:Gamasutra]
Tags: Playstation, playstation 3, Sony
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